Beginning with the January issues, all content creation for both US and UK editions will be overseen out of Condé Nast Britain, led by Melinda Stevens, Editor-in-Chief of Condé Nast Traveller, with fully integrated teams at Vogue House in London, One World Trade Center in New York and travel correspondents based in locations around the world. Additionally, the partnership will create one website across both countries with personalized content experiences based on the location of the user, says Condé Nast.
The content produced will be a combination of shared creative, as well as culturally specific to the US and UK. Business and revenue teams for the brands will increasingly collaborate but continue to function independently. There will be no changes to the frequency of either edition. This announcement is the first title collaboration between the two divisions of the company and kicks off several new initiatives set to launch between Condé Nast and Condé Nast International, leveraging the publisher’s global footprint.
“Travel is by nature global and placing the editorial teams under one leader is a way to harness the expertise of two highly talented teams, delivering the best of all worlds to audiences,” said Albert Read, Managing Director, Condé Nast Britain. “In addition, the combined reach of both editions of the brands opens up innovative new opportunities for our advertising partners.”
Condé Nast says: The combination of the brands’ operations in the US and UK will strengthen the competitive position of both Condé Nast Traveller UK and Condé Nast Traveler US in these markets, integrating editorial and commercial capabilities to accelerate new business initiatives across print and digital. This strategic move complements the existing stability and strength of the Traveller UK brand while leveraging the CNTraveler.com network to deliver long-term sustainable growth.
“With a digital operation on a single URL, the new Condé Nast Traveler will be the first travel brand to speak exclusively to the international luxury travel marketplace,” said Fred Santarpia, Chief Digital Officer, Condé Nast. “The premier authority in travel, with destination guides covering the world's most popular locations, provides information that millions of discerning travelers use to inform their trips and book their next adventure.”
Other international editions of Condé Nast Traveler/Traveller including those in the Middle East, China, India, Italy, and Spain will continue to operate their editorial and business functions independently.
Pilar Guzmán, who led Condé Nast Traveler (US) as Editor-in-Chief since 2013, will continue to work on the transition alongside the US and UK teams. The integrated US edition will debut in January 2019.