Cyclist was launched in the UK in September 2012 by Dennis Publishing and has proved an overwhelming success with both advertisers and readers, say the publishers.
The high-end magazine takes readers on the world’s best routes and behind the doors of iconic brands. With performance advice from top experts, Cyclist unearths the tall tales from the pro peloton and gets under the skin of the best road bikes and technology.
The title is already published in Australia licensed by Citrus Media, and will launch into the German market in a deal agreed with BPA Media Gmbh. The partnership follows the licensing of two cycling MagBooks earlier this year, Sportives and Big Rides, both of which were well received in the territory.
Ian Bedwell, International Licensing Director at Dennis Publishing said: “Cyclist magazine has thrived in the UK market, and I’m confident it will have the same success in Germany. We’re pleased to be strengthening the partnership we have already created with BPA in licensing a variety of our MagBooks, and look forward to continuing to work with them in the coming years.”
Nicola Bates, Publisher of Cyclist UK said: “Since the 2012 Olympics road cycling has taken the world by storm and captured the imaginations of many. Cyclist magazine was created as a response to a gap in the market in the UK, and by taking it to Germany we can help another nation of keen cyclists to really indulge their passion.”
Oliver Buss, Publisher and CEO of BPA Media GMBH said: “Cyclist is a fascinating title that combines atmospheric rides with thorough testing of bikes and gear. Every single page emits the thrill and power of cycling. We are excited to be establishing Cyclist in German-speaking countries and to be continuing what the UK team has started.”
Cyclist Germany will be bimonthly, with a cover price of €5.95 and will be available on newsstands on 20th February.
There are more licensing deals for Cyclist on the horizon, says Dennis.
