Mail Metro Media says, built on the strength of the Daily Mail editorial platform, Headlines immerses brand content directly into the newsbrand’s most powerful discovery environments.
Delivered to audiences on the Right Hand Rail and crafted by editors, Headlines is powered by dmg::ID, accessing over 200 billion datapoints allowing for precision targeting and relevance to selected target audiences across the Daily Mail platforms, added Mail Metro Media.
This data-driven solution creates a seamless experience where sponsored content feels just as compellingly relevant as Daily Mail’s Seriously Popular storytelling, Mail Metro Media continued.
Created specifically to capture the attention of the homepage’s organic audience, Headlines delivers sponsored content targeted to audience groups, ensuring relevance and resonance with target audiences.
Headlines sees the placement of branded storytelling across some of Daily Mail’s most engaged discovery environments; desktop, mobile web and app, harnessing the power and reach of the newsbrand’s portfolio for commercial narratives.
Advertisers can select from two audience category segments within dmg::ID’s extensive selection of topics, and three demographic audience segments to connect the right content to the right audience, added Mail Metro Media.
Nicole Pottier, global advertising product director at Mail Metro Media, said: “Daily Mail’s Seriously Popular storytelling is internationally recognised for its vast appeal and ability to connect. Headlines puts this dynamic mix of reach, relevance and results directly into advertiser hands, allowing our commercial partners to tell their stories through our compelling, addictive and immediate editorial voice.
“Fusing the power of our editorial expertise with extensive first party data signals, Headlines places brands in a prime position on the Daily Mail homepage, to ensure that their stories directly captivate and deeply engage their audiences.”
Mail Metro Media says the Daily Mail delivers 1.6x more total engagement than any other UK news brand. It publishes over 1,000 new, written articles every day, designed to inform, entertain and engage its user audience.
The newsbrand recently announced plans to reach one million global subscribers within the next three years, while uniting its global digital presence under the Daily Mail masthead.
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