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dmg events launches The Hotel Show Philippines

dmg events Middle East, Asia & Africa has announced that it will launch its hospitality event brand in the Philippines in 2017 to capitalize on the Southeast Asian country’s growing international tourism and hospitality portfolio.

The Hotel Show Philippines will take place from 2 to 5 August, 2017 in Metro Manila, while the flagship show will follow in September at the Dubai World Trade Centre in the UAE.

The Hotel Show Philippines will be co-located with the World Food Expo (WOFEX) organised by PEPTarsus, the largest food show in the Philippines which will turn 17 next year. Together, they will provide the biggest food and hospitality platform in the country’s history, occupying its two largest venues, namely the World Trade Center Metro Manila and SMX Convention Center, says dmg events.

Andy Stuart, Vice President, dmg events, said: “Tailored for the Philippine market, The Hotel Show Philippines will be based on dmg events’ successful The Hotel Show Dubai. The Hotel Show Dubai yearly gathers international exhibitors to showcase their hospitality products for restaurants, cafes, bars and hotels, to cite a few. Bringing the Dubai show’s undisputed legacy and giving it a local flavour, we are confident that the Philippine version of our highly popular brand will attract the same level of local and global interest and attention. The upcoming opening of our geo-cloned hospitality event in the Southeast Asian nation forms part of our expansion strategy aimed at widening our scope and establishing our presence in key international markets.”

The launch comes at a time when there is much buzz around the commercial hospitality opportunities being presented in the Philippines’ tourist destinations, central business districts and metropolitan areas.

Ray Tinston, Portfolio Director of the dmg events hospitality portfolio, commented: “The Philippines hospitality sector is experiencing a period of remarkable growth and modernisation. Strong demand for new hotel and F&B outlets is being driven by sustained economic performance, a stable business environment, improved infrastructure and growing international recognition as a leading destination for both leisure and business travellers. Expanding our portfolio to include an annual Hotel Show in Metro Manila will provide a key platform for industry professionals looking to invest in the future of hospitality here.”

The announcement followed dmg events’ recent move to geo-clone The Hotel Show in Africa, the first edition of which is slated to take place from 25 to 27 June 2017. Also part of its hospitality portfolio is The Hotel Show Saudi Arabia whose 5th edition will be staged from 4 to 6 April, 2017.