Using the expertise and credentials of the ELLE Decoration team, the ELLE Decoration Style Consultancy, led by Editor-in-Chief Michelle Ogundehin as Creative Director, aims to revolutionise the styling of commercial marketing suites and development showhomes to create truly beautiful, and inspirational, interiors that sell.
The first client of the ELLE Decoration Style Consultancy is Knight Dragon Developments, the mastermind behind the redevelopment of Greenwich Peninsula, 150 acres of land in the South-East of London, intended as a mixed-use neighbourhood for the culture-savvy and design-conscious.
At the heart of the Peninsula, the entire interior of the Knight Dragon Marketing Pavilion's flagship penthouse has been re-configured, designed, decorated and furnished in a look that encapsulates the essence of the magazine’s core style, say the publishers.
Michelle Ogundehin, Editor-in-Chief of ELLE Decoration UK, says: “Formalising a commercial service arm of ELLE Decoration was the logical next step, and one I'm very excited about. We're in the unique position, as an international media brand, of additionally being able to amplify the looks we create and the projects we work on through the pages of the magazine. The creative possibilities are endless!”
Jacqui Cave, Group Publishing Director of ELLE and ELLE Decoration UK, says: “ELLE Decoration UK’s brand equity, combined with the expertise, instinct and knowledge of Michelle and her team is the perfect formula for the style consultancy. We’re looking forward to building some great commercial partnerships.”