Phebe, currently Managing Editor at AOL Women’s Group, has a wealth of experience in digital publishing and journalism having carved out a career at a number of high profile fashion websites including MyDaily and StyleList.com. She joined AOL as Style Editor at StyleList.com in New York in 2008 before moving to London to work at AOL’s MyDaily.co.uk as Managing Editor. Phoebe joins ELLE on March 13th.
At ELLE, Phebe will manage the successful ELLE website, www.elleuk.com, and help develop and manage the editorial and commercial digital strategy across the brand, utilising ELLE’s 360 approach to content across all platforms including web, print and digital editions.
ELLE UK is one of the most digitally innovative luxury fashion magazines in the UK market place. According to Hearst, it has a unique ability to connect with audiences and deliver enhanced editorial content, including leading daily fashion, shopping and celebrity style news and trends, across multi-platforms.
ELLE’s magazine and website reaches a combined total of 1,094,000 readers, while its social media reach stands as 972,999 across Facebook, Twitter, Instagram and Pinterest.
ELLE’s Editor-in-Chief Lorraine Candy says: “ELLE's unique multi-platform approach means we are able to attract highly skilled talent from the digital arena. This exciting appointment will further shape our ‘omnichannel’ strategy and drive our numbers even higher in the luxury market.”
Phebe Hunnicutt says: "I am thrilled to be joining the ELLE team. I have always admired the brand, its reputation in print is unmatched, and its online presence grows more impressive by the day. The opportunity to help continue the evolution of ELLE's digital business, increasing engagement with the magazine's loyal audience and introducing the publication to new readers, is an incredibly exciting one."
