Esquire UK and Harper’s Bazaar UK have partnered with Range Rover, official partner of Wimbledon, The Championships, on a multi-platform campaign, including two exclusive events co-hosted by each brand during the British sporting event.
The exclusive 360 partnership spans print and digital branded content to celebrate the intersection between sport and style, and explore the elegance and refinement that defines Wimbledon on and off the court, added the publisher.
On Tuesday 1 July, Esquire and Range Rover brought together an intimate group of VIP guests and friends of the brands for a celebratory lunch in the Range Rover suite at the All England Lawn Tennis Club to mark the start of another Wimbledon season. Co-hosted by Editor-in-Chief, Teo van den Broeke, the occasion saw guests from the worlds of film, sports and entertainment in attendance, including Jason Isaacs, Richard E. Grant, Omari Douglas, Ben Hardy, and Annabel Croft, amongst others.
Esquire also curated a bespoke Wimbledon-inspired menswear style-guide. Teo van den Broeke’s advice on how to dress for a day at the tournament was brought to life in a limited-edition newspaper format for spectators, fans and guests, and across digital and social platforms.
Harper’s Bazaar will co-host a special lunch with VIP guests in the Range Rover suite at Wimbledon’s Men's Singles Final on Sunday 13 July.
Teo van den Broeke, editor-in-chief of Esquire, said: “Esquire UK is proud to partner with Range Rover to enhance its partnership with Wimbledon, The Championships. Our bespoke content will mark this iconic event, while celebrating the intersection of style and sport.”
Lydia Slater, editor-in-chief of Harper’s Bazaar, commented: “We are delighted to continue our partnership with Range Rover during this year’s Wimbledon, The Championships by engaging our audiences through creative storytelling.”
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