Elli Papadaki will help to shape the FT’s strategy on automated revenues, working closely with the global trading director and the digital development, data and ad operations team. She will be responsible for monitoring technology changes and trends within the automated buying marketplace, with a view to creating multiple routes to market for revenue generation.
Dominic Good, global advertising sales & strategy director, said: “We are delighted that Elli is returning to the FT, having gained important ad tech and automation experience in her most recent position. There is a pressing industry need to achieve better results and more transparency in the digital media buying process and I am confident that she will excel in her new role leading the FT’s development of existing technologies in programmatic sales.”
Papadaki most recently served as the agency sales director at Celtra. Prior to that, she held a number of positions at the FT over eight years, including head of sales in the luxury and consumer EMEA market, head of B2C advertising and head of business education.
