Featuring statistics from its coverage of US issues such as household income, immigration, trade and manufacturing, the new "Facts. Truths." campaign underscores how the FT equips readers with insight they can trust, says the publisher.
This fully integrated campaign is visible across print, digital, experiential and out of home, and is complemented by a targeted broadcast and paid media strategy. It supports the FT's objective to grow its readership and increase engagement with its journalism through campaigns tied to the news agenda. Much of the creative was produced in-house by its team of designers, working closely with FT journalists to identify notable or surprising facts of consequence to Americans and relevant to the US presidential election conversation.
FT's SVP of communications and marketing Darcy Keller said, "Now more than ever, people are hungry for information and insight they can trust. This campaign underlines the FT's reputation for quality, integrity and accuracy -- characteristics that are particularly valuable in times of uncertainty."
