Working in conjunction with Gold Key Media, copies of the Financial Times were distributed at Paris Charles de Gaulle airport lounges and Le Bourget private jet terminal.
With the aim of reaching high net worth business travellers, Richard Mille cover-wrapped copies of the Financial Times were placed into Le Bourget private jet centre, as well as Cathay Pacific and Star Alliance lounges at Paris Charles de Gaulle for departing passengers to browse in lounges and take a copy on-board.
Chris Horn, Managing Director of Gold Key Media said "Gold Key Media are extremely proud to work with the Financial Times on their sponsored copy programmes such as the recent one for Richard Mille in Paris. The Financial Times are a pioneer in this sector and truly understand the value of the audiences that we can provide to their luxury advertising clients”.
