Good Housekeeping kicks off 100th anniversary year

To mark the milestone, The Good Housekeeping Institute says it will be celebrating throughout the year with a host of events, strategic developments and a dedicated consumer research survey. Kicking things off, January will see the launch of a new accreditation scheme, building on the existing GHI Approved and GH Reader Recommended badges. GHI testing is also set to extend into new categories, added the publisher, with workstreams closely catering to changing consumer preferences, demands and concerns, tapping into the worlds of parenting and sleep.

The Good Housekeeping Institute is one of the most recognised sources of accurate, trusted product reviews in the UK, respected by brands and consumers alike for unbiased advice. The GHI’s team of experts, spanning the Food & Drink, Beauty & Grooming, Homes, and Health & Wellness categories, work closely with brands from the early phase of market research and product development, all the way through to quality testing and marketing. All testing is hosted in the Good Housekeeping Institute’s state of the art facility in Feltham – Good Housekeeping says 5,000 products were tested in 2023 alone.

Liz Moseley, managing director of Good Housekeeping says: “In an uncertain world, when people are needing to be more careful with spending decisions than ever before, we’re so proud to celebrate this milestone. That the Good Housekeeping Institute has been earning its customers’ trust over 100 years is a rare and precious thing. Here at the GHI, we take our responsibility to save our customers from the crushing disappointment of a beauty product that doesn’t do what it claims to, or a kitchen appliance that’s priced for style but doesn’t actually work, very seriously! Throughout the year we’ll be extending our testing into brand new verticals so we can serve our intergenerational audience better throughout their lives.”