To mark its centenary, Good Housekeeping will be celebrating throughout 2022 with a host of big-name cover stars and a number of exciting initiatives, including the launch of a live event and its biggest-ever consumer research survey, via the Hearst Panel, which has access to more than 27,000 engaged Good Housekeeping reader panellists, says Hearst UK.
To kick off the anniversary, the brand has launched the Futures initiative, in partnership with the Women’s Prize for Fiction, which aims to spotlight the next generation of female authors. The 10 shortlisted authors were included in the February issue of Good Housekeeping (on sale now), which features TV broadcaster and historian Lucy Worsley on the cover. In the interview, Lucy discusses how women’s lives have changed over the past 100 years and what progress she’d like to see in the coming decades.
According to Hearst UK, Good Housekeeping has a monthly circulation of more than 425,000 copies, with more than 5 million monthly unique users via goodhousekeeping.com/uk and 1.3 million social followers. In addition, the Good Housekeeping Institute testing facility has been providing trusted advice to consumers since 1924.
Gaby Huddart, Good Housekeeping Editor-in-Chief, commented: “I am incredibly excited to be commemorating the 100th anniversary of Good Housekeeping with a year of activity that not only celebrates our heritage but also looks forward to our future. Through a century of change since our launch in 1922, Good Housekeeping magazine has been read by more than 2 billion women across five generations, and I’m proud of how we’ve continued to evolve and remain the go-to source of trusted information for our audience everywhere.”
Simon Horne, Interim CEO Hearst UK, President Hearst Europe, added: “The centenary of Good Housekeeping is a very proud moment in Hearst UK’s history. Over the past 100 years, the iconic brand has stayed to true to its values while never being afraid to innovate and adapt. Good Housekeeping now engages its audiences across multiple platforms, and it’s testament to our team that it remains as relevant today as it ever has been. I’m looking forward to seeing what the next 100 years bring!”
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