The Guardian has announced that it has partnered with Flipboard, which unveiled a brand new edition of its social magazine that offers publishers a new way to share archival content, publish magazines and package together stories in a totally new way.
As a launch partner, the Guardian will initially feature three magazines – optimized for Flipboard on the iPad, iPhone and iPod Touch – to appear in Flipboard's Content Guide. They include:
• The Royals: a selection of the Guardian's coverage of the British monarchy;
• Space: Mars, Meteors and Monkeys: a selection of space and science news, images and videos;
• The Death Penalty in America: a selection of the Guardian's ground-breaking coverage of capital punishment in the US.
"Our partnership with Flipboard reflects the Guardian's commitment to offer new and innovative ways for readers to engage with our content and extend our reach across a variety of digital platforms," said Guardian US CEO Michael Bloom. "We're thrilled to be part of Flipboard's elegantly designed user experience to bring the Guardian's distinctive journalism to a new and growing community of readers."
According to the Guardian, Flipboard's latest edition allows anyone to collect stories, videos and images they find into their own magazines. Readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring. For publishers, it offers a new way to package stories. Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people's magazines. When people interact with a magazine, the curator learns about it through new Flipboard notifications.
