GumGum expands presence in Northern Europe

GumGum, a contextual-first, global digital advertising platform, has announced the appointment of Frank Sueltmann as managing director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and the company says it is the most senior hire they have made in the region.

As Google officially begins to phase out third-party cookies this month, GumGum says Frank will focus on expanding its mindset-first and cookieless technology throughout northern Europe. He will be integral in growing industry adoption of The Mindset Platform in Germany, the Netherlands, Belgium, and Denmark, added the company.

“GumGum is changing the digital advertising landscape with a cookieless and mindset-first approach with The Mindset Platform. We’re helping brands reach consumers in new ways using advanced contextual and attention insights, allowing advertisers to meet consumers at the right moments with impactful creative. It’s an exciting time for GumGum and the industry, and Frank’s leadership will be invaluable as we expand our footprint in the region,” stated Pete Wallace, GumGum’s general manager of EMEA.

Frank is a digital marketing and technology expert with 10 years of leadership experience at media agencies and in media sales, continued GumGum. At Livewire and Amnet, Frank launched and established the company's positioning and client solutions, as well as led growth and change strategies for Nielsen, Yieldlab, and OMD. Frank’s appointment signals GumGum’s dedication to grow and expand across Germany, the Netherlands, Belgium, and Denmark.

“It’s an exciting time to join GumGum concurrently with the depreciation of third-party cookies. The Mindset Platform and GumGum’s vision for the future of digital advertising is ushering the industry into a new era that’s based on mindset, not personal data,” said Frank Sueltmann, GumGum’s new managing director of Northern Europe. “I couldn’t be more excited to join the team and work with some brilliant minds in pushing forward GumGum’s vision in northern Europe.”

The Mindset Platform is one of the industry’s first comprehensive solutions that enables brands to align their messaging with consumer mindset during critical moments on the buyer journey, says GumGum. This mindset-first approach allows brands to leave behind third-party cookies and behavioural targeting by leveraging advanced AI to identify contextual environments that drive optimal attention to inform ad creative. The Mindset Platform combines GumGum’s full creative suite, accredited contextual intelligence solution Verity, and Playground xyz’s Attention Intelligence Platform to deliver campaigns that drive attention and outcomes, and ultimately boost ROI, expanded GumGum.

Frank is based out of Hamburg, Germany, and reports to Pete Wallace, GumGum’s general manager of EMEA.