Utiq announces UK launch

Utiq, a European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation.

Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc, says it enables brands and publishers to deliver relevant, ad-funded experiences to their consented audiences, while embracing privacy standards, through its secure and encrypted solutions.

Built as a people-first service, Utiq says it arrives in the UK with a mission to solve the problem of access to deterministic, accurate and scaled audiences, in a fully compliant and consented way. It offers advertisers the ability to target accurately at scale, while giving consumers control and choice over their privacy.

Sara joins Utiq as managing director, UK, following five years at Index Exchange, initially as senior director, publisher development, and, for the last two years, as MD, UK. Prior to that, she spent four years at JustPremium (acquired by GumGum in 2021) as SVP, publisher development. She was ExchangeWire’s Ad Tech Personality of the Year for 2022.

Her role at the company will be to build out a team to support growth, added Utiq, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences.

Sara Vincent said: “I am very excited to join Utiq at such a pivotal time for the industry and to bring our people-first service to the UK, following successful launches in Germany, France and Spain. We have an opportunity to reset what consent means to both the user and the advertiser, with the Utiq service becoming the alternative to a now deprecating, unreliable third party cookie.

“As a catalyst for change, we are helping to create a trusted and responsible ad-funded open internet, with privacy and data protection at its heart, underpinned by a service that is transparent, accurate and scaled. This is a purpose-driven business that I am proud to be part of, and am keen to begin this journey of growth in the UK, working with our trusted partners.”

Marc Bresseel, Utiq’s CEO, remarked: “I am thrilled to welcome Sara to our team, and to the role of Managing Director for the UK - a market of significant strategic importance as we continue to accelerate our service delivery and growth. Sara is a seasoned adtech executive and her previous clients and partners have experienced first-hand her values, passion and commitment.

“Her depth of experience, credibility and network will be invaluable for the launch of our Utiq service in the UK and will develop and expand our relationships with publishers and brands.”