Hearst UK has released a special edition Taylor Swift bookazine. This one-off print publication offers an in-depth exploration of Taylor Swift’s journey as one of the most influential artists of all time, landing in time for her five sell-out Wembley shows taking place between 15-20 August. The bookazine marks the first in Hearst Entertainment Group’s Living Legends series, added the publisher.
Tapping into the buzz around Taylor Swift’s performances, Hearst UK says it will host a dedicated brand activation on Friday 16 August at Wembley Central Station. Fans and concertgoers will have the opportunity to purchase a specially curated bundle, which includes the Taylor Swift bookazine along with a limited edition “Swiftie” hat.
Hearst UK says it is partnering with music and entertainment retailer, HMV, for the very first time, with the bookazine available across its UK stores and online. The edition is additionally available at most major retailers and supermarkets. Over 300 copies were also distributed to London hotels last week in preparation for guests travelling to the city for Swift’s tour.
Siobhan Wykes, Hearst UK’s editorial director of entertainment, said: “This is the first in a new series of Living Legend bookazines that will run throughout 2025, focusing on some of the world’s biggest stars.”
The bookazine is available at most major retailers and HMV, and online at MagsDirect.co.uk.
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