With 350,000 premium subscribers, Nutracheck is one of the biggest digital subscription apps in the UK, says Immediate Media.
An app and website, Nutracheck’s evidence-based approach for food, exercise and progress tracking helps to guide members to healthier lifestyle choices. Nutracheck provides a solution for calorie and nutrient tracking, using a food database with over 350,000 products and barcode scanner, combined with connectivity to activity tracking devices.
Immediate is a leading food media publisher and claims to be the number one for subscriptions with 1m subscribers across digital and print. The acquisition of Nutracheck further enhances Immediate’s multi-platform content, services and subscriptions offer, in addition to creating significant growth opportunities and expanding Immediate’s digital capabilities.
Sean Cornwell, Immediate’s Platforms CEO, says: “We’re delighted to welcome the Nutracheck team to Immediate. Nutracheck is the UK’s leading food tracking app, and a great strategic fit for us. We can see real developmental and growth opportunities both for Nutracheck and our food business. The addition of Nutracheck, and their award winning team, accelerates Immediate’s transformation to a fully cross-platform business, significantly growing our digital subscriptions base and enhancing our skills expertise.”
Nutracheck CEO, Tim Vryenhoef, says: “We’re really excited about this deal with Immediate. Over the past 17 years we’ve built Nutracheck to become the UK’s highest rated nutrition tracking app. Our new partnership and home with Immediate offers a fantastic opportunity to take Nutracheck to the next level. There is a meeting of minds in terms of our business cultures and ethos, as well as an obvious overlap in terms of our respective audiences, particularly with Immediate’s Food portfolio. We believe this partnership will be excellent for the Nutracheck brand, our fantastic team and ultimately the people we work for, our loyal members.”
Nutracheck will continue to be based in Nottingham, with founding partners, CEO Tim Vryenhoef, Marketing & Communications Director, Rachel Hartley, and Technical Director, Paul Cookson, continuing to lead the business, working closely with Immediate’s Platforms CEO, Sean Cornwell and the Immediate’s Platforms Leadership team to realise the longer term growth plan.
Launched in 2005, Nutracheck was the UK’s first combined online and mobile diet service and has won national and international awards for innovation and customer service, says Immediate Media.
Established in 2011, Immediate owns and operates some of the UK’s best-known media brands, including Radio Times, BBC Good Food, olive, BBC Gardeners’ World magazine and BBC History.
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