Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck with its brands reaching 21 million people in the UK every month. The publisher says Dickson will head up Immediate’s SEO and Audience Development team, part of the wider Customer Marketing & Subscriptions department, with a central focus on acquisitions, CRO and upper funnel customer journeys.
Dickson has extensive experience in digital marketing and analytics and was most recently director of SEO at Hearst UK, where he built a SEO and affiliate team across 20 lifestyle brands, including Good Housekeeping.
Neil Dickson says: “Joining Immediate at this pivotal moment in search, AI, and digital publishing is a privilege. As search engines rapidly transform and generative AI reshapes content consumption, we need agile and innovative strategies. I'm excited to help lead that shift for Immediate’s market-leading brands as we focus on discoverability, relevance and long-term audience growth.”
Immediate’s chief commercial officer, Christina Hawley, adds: “Neil brings a proven record of delivering successful SEO strategies for major consumer brands. His expertise will be invaluable in shaping our approach as search transforms in the AI era, accelerating our customer marketing capabilities to become a truly customer centric business.”
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