Immediate Media Co has announced it is partnering with MGA Entertainment (MGA) to bring the popular global fashion doll brand Rainbow High to life in the new Rainbow High Magazine. The first issue of the new magazine launched on 26 July 2023 and is available at newsagents and most major supermarkets.
Rainbow High is an inclusive line of fashion dolls and accessories first introduced in 2020 by MGA that includes characters representing all the colours of the rainbow. An animated series aired the same year on YouTube and became available on Netflix globally in March 2021, added the publisher.
The brand encourages kids to continue to stay authentic to who they are as they grow older. A core value of the Rainbow High brand is ‘letting your true colours shine,’ and it is that uniqueness and confidence that the brand’s characters celebrate across the doll lines, television series, video games, licensed merchandise, and now Rainbow High Magazine.
The four-weekly Rainbow High Magazine will take the experience to a whole new level, offering a source of entertainment for pre-teens. It’s packed with activities to ignite young readers’ imagination and artistic skills. The magazine exults in ingenuity, and empowering self-assurance, inspiring readers to embrace their authentic selves and radiate their true colours.
Alex Coates-Newman Immediate Media’s youth & children’s publisher adds: “We’re thrilled to launch Rainbow High Magazine, offering an immersive experience into the colourful, vibrant, and ever-evolving world of Rainbow High."
Sarah Fletcher, MGA Entertainment’s vice president of licensing (UK, Middle East & Africa) said: “The new Rainbow High magazine provides fans with another touchpoint to interact with their favourite brand and allows them to enter a new world of entertainment and creative expression, encouraging them to let their true colours shine.”
The first issue of Rainbow High Magazine is on sale now at newsagents and most major supermarkets for £5.99. It is also available online here.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.