Octopus Energy unlocked £10,000 in match-funding in The i Paper as part of a partnership campaign across the Mail Metro Media portfolio, to showcase its solar energy and heat pump offering starting from this month.
Mail Metro Media says, launched last year, the Impact Fund is a £100,000 initiative from The i Paper and New Scientist, supporting and amplifying advertising which drives more sustainable consumer behaviours and champions positive environmental messaging.
Running until the end of September, the goal of the campaign is to educate and raise awareness of solar panels and heat pumps as renewable sources of domestic energy, removing barriers to purchase and dispelling myths such as high costs or lengthy repayment timescales.
A series of display adverts, bespoke podcasts and native articles across ThisIsMoney, The i Paper and New Scientist reminds audiences of the availability of both greener energy options through Octopus, as a specialist in the provision of energy efficient home technologies.
Octopus Energy's mission is to drive the transition to a sustainable energy system, through its vision to make energy greener, cheaper, and fairer for everyone. As one of the biggest suppliers in the market, the business powers over 7.5 million homes in Britain and abroad, while building a more sustainable energy system for tomorrow.
Oliver Duff, editor-in-chief, The i Paper said: "This is a striking campaign from Octopus Energy and exactly why we created our Impact Fund to support green initiatives.
“Encouraging households to consider renewable energy sources is timely and it's also a campaign in tune with our readers' interests.
"We look forward to supporting future creative projects which explore sustainable behaviours, in such compelling fashion."
The Impact Fund aligns with Ad Net Zero’s Every Brief Counts pilot programme, a voluntary, science-backed initiative that aims to help creative, strategy and brand professionals support more sustainable behaviours through advertising campaigns.
Jacqui Merrington, director of AI and sustainability lead, Mail Metro Media said: "We know The i Paper over indexes among environmentally-conscious audiences and eco leaders, making it the ideal newsbrand for advertising that drives more sustainable behaviours; hence the creation of the Impact Fund.
“Octopus Energy has a clear strategy to increase renewable energy adoption and we have loved working with their team to support this campaign, which benefits their customers and the planet."
Mail Metro Media says applications to the Impact Fund will close on 21 November 2025, and are open to brands in energy, finance, retail, travel, fashion, beauty and other categories. Qualifying applications demonstrate that brands are looking to build more sustainable behaviours into their advertising campaigns through implicit or explicit messaging.
For more details and to apply for the fund, click here.
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