Named Project 13, the awards will culminate in the publication of a 13th edition of InStyle created by the winners.
Working with StyleHaul, one of the largest fashion and beauty networks on YouTube, InStyle will judge bloggers and vloggers in 13 categories, from Best Look Book to Most Creative Tutorial. A judging panel of industry experts will consider quality of content and fan engagement, and there will be one reader-voted award to honour readers’ favourite vlog or blog.
Edition 13 – the 13th edition of InStyle – will be a freemium publication created by the winners in collaboration with the InStyle editorial team. This specially created 13th edition will be distributed across the UK targeting a premium female audience. InStyle’s December issue, on-sale in early November, will reveal the winners in a 13-page special with interviews and a shoot by a renowned fashion photographer.
InStyle editor Charlotte Moore says: “InStyle celebrates celebrity – the new, the established and the most exciting. These bloggers and vloggers are the newest stars, reaching millions of young women every second. They are the personalities that everyone is talking about and it is fitting that we’re publishing our first-ever 13th edition in their honour.”
StyleHaul CEO and president Stephanie Horbaczewski adds: “StyleHaul is very excited to be involved in Project 13 in partnership with InStyle UK. As the largest global community of creators in the style vertical, we are thrilled to be working with one of the leading style publications to celebrate the incredible and innovative work of the very best digital creators in the UK.”
Project 13’s reader-voted award will launch on instyle.co.uk this week.
