Marcus Rich, Chief Executive Officer at Time Inc, has worked closely with Magnetic CEO, Sue Todd, and her team to communicate the benefits of magazine media to advertisers. Highlights include the launch of Spotlight, a showcase of the most creative, effective and collaborative ad campaigns featured in magazine media and the study “Short-termism: Causes, Consequences and Remedies,” carried out in partnership with Enders Analysis.
Sue Todd, CEO of Magnetic, said: “Marcus has been a huge support to myself and Magnetic this year and of course remains a significant stakeholder, so we continue to benefit from his vast knowledge and input. The addition of James Wildman as incoming Chair only strengthens our collective armoury and advantage. We are committed to bringing more evidence and energy to the big industry debates and will continue to shout and celebrate the unique trust and extraordinary relationships that magazine brands have with consumers. I look forward to driving even greater collaborations between the publishers in 2018 and having James’ wisdom and drive at the head of the charge.”
James Wildman, incoming chairman of Magnetic and president and CEO of Hearst UK, said: “The media landscape continues to undergo rapid transformation and it’s an incredibly exciting time for our industry. Magazine media retains the power to engage consumers in a truly unique way, whilst offering innovative and creative solutions for our commercial partners. Marcus and the Magnetic team have done a great job in amplifying our media’s premium, trusted proposition and, together with my colleagues across our progressive magazine sector, I intend to build on this progress in 2018.”
Links / further reading: Magnetic