InPublishing: John Ayling & Associates wins Grand Prix for RNIB campaign at The Newsworks Awards 2022

Chosen by the chair of the judges, John Ayling & Associates picked up the Grand Prix campaign of the year for its RNIB Braille Metro cover wrap.

It also received the award for best social impact/sustainability campaign.

Boots VP Marketing Director and chair of the judges Helen Jeremiah said: “It’s been an absolute pleasure to chair this year’s Newsworks Awards.

“With so many strong entries, it was particularly tricky to choose the winners. John Ayling & Associates’ Braille cover wrap for RNIB is a brilliant demonstration of news brands’ power for inclusion, innovation and the amplification of issues that matter to readers. They are worthy winners of the Grand Prix.”

Elsewhere, MediaCom UK and Tesco won advertiser of the year for a series of outstanding news brand campaigns, while Starcom took home both best display campaign and best tactical ad for “Go Grab The Butterkist”.

Best content partnership went to Hearts & Science for Ocado, the7stars’ campaign for TSB’s Fraud Refund Guarantee was awarded best contextual campaign and most effective campaign was won by Wavemaker UK for William Hill.

Meanwhile, in a new award for 2022, Spark Foundry’s Olivia Kelly was named rising agency star of the year.

Speaking about the awards, judge and founder of The Barber Shop Dino Myers-Lamptey said: “It’s been fantastic to be a judge for this year’s Newsworks Awards. This year’s entries demonstrate the exceptional work creative and planning teams produce to reach and speak to readers wherever they access news.

“The awards prove how important trusted journalism is, both to society and to advertisers.”

Newsworks CEO Jo Allan added: “We reimagined our annual awards this year to celebrate outstanding, dynamic advertising in news brands.

“The winners offer a glimpse of some of the fantastic and creatively thought-out ad campaigns that resonate with news brand readers. Congratulations to all those whose work has been recognised this year.”

A full list of winners and highly commended campaigns can be found below. For case studies, click here.