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World Media Awards 2025: shortlist revealed

World Media Group have unveiled the 2025 World Media Awards shortlist.

World Media Awards 2025: shortlist revealed

According to World Media Group, this year saw a surge in standout work across Financial Services, Corporate Influencer and Technology & Telecoms. Two new categories have been added this year, Technology Partner and Branded Event, which has injected fresh energy and highlighted some truly innovative collaborations.

The organisers say brands are raising the bar on strategic storytelling, using influence more intelligently through executive voices, thought leadership and tech-enabled content. The focus on authenticity and deeper audience connection has never been more apparent.

The finalists represent a lineup of global brands including Bayer, Bupa, Cartier, De Beers Group, Dianomi, JW Marriott, Lombard Odier, L’Oreal Group, Mastercard, Netflix, Prada, PwC, Samsung, Swift, TikTok, UBS, ViiV Healthcare, Visa, VistaJet, Zurich Insurance and more.

Winners will be announced during a live ceremony at London’s Ham Yard Hotel on Thursday 18th September 2025, where this year’s Grand Prix winner will be revealed. Tickets are on sale now.

WORLD MEDIA AWARD: CORPORATE INFLUENCER

Future Forward: Human Potential in the Gen AI Era

Brand: BCG

Entered by: The Wall Street Journal

Diriyah Company xTIME2030 Cities

Brand: Diriyah Company

Entered by: TIME

Advancing Net Positive Agenda

Brand: Fujitsu

Entered by: Economist Impact

Unlock Your Potential: Invest in Ireland

Brand: IDA Ireland

Entered by: Reuters

Credits: One Core, Untold Fable

Talent Unearthed

Brand: De Beers Group

Entered by: Fortune Brand Studio

Voices of Vision

Brand: The Emirates

Entered by: BBC StoryWorks

Ending HIV: The Road to 2030

Brand: Gilead

Entered by: POLITICO

Credits: Toast Productions

UK DBT: Great Trade & Investment

Brand: UK Department for Business and Trade

Entered by: CNN Create Brand Studio

Credits: OMD

WORLD MEDIA AWARD: FINANCIAL SERVICES

Rethinking Through the Noise

Brand: Lombard Odier

Entered by: Lombard Odier

Credits: VML (WPP)

Growth at a Crossroads

Brand: Swift

Entered by: Economist Impact

Credits: Ptarmigan Media, Ltd

UBS: Craft Matters

Brand: UBS

Entered by: Bloomberg Media

Credits: Publicis/Spark Foundry

Crafting Capital

Brand: UBS

Entered by: The Wall Street Journal

Credits: Spark Foundry, Publicis Media

Visa Level Up Your Game – Olympic and Paralympic Games Paris 2024

Brand: Visa

Entered by: Visa

Credits: Starcom

PGIM Outfront

Brand: PGIM

Entered by: Reuters

Credits: UM

Banking is Our Craft

Brand: UBS

Entered by: Publicis ULABS

Credits: Publicis ULABS (Spark Foundry, Publicis, Digitas), Prophet

Craft Matters

Brand: UBS

Entered by: T Brand Studio, New York Times Advertising

Market Rhythms

Brand: UBS

Entered by: Publicis ULABS

Credits: Bloomberg, Publicis ULABS (Spark Foundry, Publicis, Digitas), Prophet

WORLD MEDIA AWARD: TECHNOLOGY & TELECOMS

Animated Thinking: Engaging C-Suites beyond the boardroom

Brand: BOX

Entered by: Financial Times

Advancing Net Positive Agenda

Brand: Fujitsu

Entered by: Economist Impact

Samsung: Open Always Wins

Brand: Samsung Galaxy

Entered by: Starcom Worldwide

Credits: Warner Bros. Discovery, TikTok, Snap, Meta, Google, X, Marcel, BBH, UEG

Northern Data Group

Brand: TIME X Northern Data Group

Entered by: TIME

Summer to Remember

Brand: Deutsche Telekom

Entered by: Mindshare

Credits: Emetriq GmbH, Publicis Sapient

The Exponential Era

Brand: Nokia

Entered by: Wavemaker

Credits: Bloomberg, Cube Studio, Active Theory, Ogilvy

Samsung S24: The World’s Biggest Livestream Launch

Brand: Samsung Galaxy S24

Entered by: Starcom Worldwide

Credits: TikTok, Teads, X, Youtube, Instagram

Phishing for the C-Suite: How “Trust No One” engaged everyone

Brand: Zscaler

Entered by: Financial Times

WORLD MEDIA AWARD: TRAVEL & TOURISM

The Open Assignment

Brand: Destination Canada

Entered by: National Geographic/The Walt Disney Company

Credits: Initiative Canada

Colours of Turkiye

Brand: Turkiye Tourism

Entered by: BBC StoryWorks EMEA

Credits: Türkiye Tourism

Keep in Time

Brand: VistaJet

Entered by: VistaJet

Credits: Wonderhatch, The House of Poppins

Stay in the Moment

Brand: JW Marriott

Entered by: Economist Impact

Credits: Digitas UK, Iris and Light

Origins: Turkiye Tourism

Brand: Turkiye Tourism

Entered by: CNN Create Brand Studio

WORLD MEDIA AWARD: LUXURY & LIFESTYLE

Linked by Love

Brand: Cartier

Entered by: The New York Times

TIME X New Murabba

Brand: New Murabba

Entered by: TIME

Banking is Our Craft

Brand: UBS

Entered by: Publicis ULABS

Credits: Publicis ULABS (Spark Foundry, Publicis, Digitas), Prophet

Talent Unearthed

Brand: De Beers Group

Entered by: Fortune Brand Studio

Sea Beyond: Blue Future

Brand: Prada

Entered by: National Geographic/The Walt Disney Company

Keep in Time

Brand: VistaJet

Entered by: VistaJet

Credits: Wonderhatch, The House of Poppins

SPECIALIST CATEGORIES

WORLD MEDIA AWARD: BRAND & MEDIA OWNER PARTNERSHIP

Scotland for the Head, Heart and Spirit

Brand: Brand Scotland

Entered by: BBC StoryWorks EMEA

Credits: Carat UK

Talent Unearthed

Brand: De Beers Group

Entered by: Fortune Brand Studio

The Sustainability Atlas

Brand: Infosys

Entered by: Economist Impact

Uber X Netflix Squid Game 2

Brand: Netflix

Entered by: Uber Advertising

Credits: Uber Advertising, Netflix & Subtropic Studios

Crafting Capital

Brand: UBS

Entered by: The Wall Street Journal

Credits: Spark Foundry, Publicis Media

Picture of Health

Brand: Bupa UK

Entered by: National Geographic

EY.ai Face of the Future Campaign with Quartz

Brand: EY

Entered by: EYGS LLP

Credits: Quartz, EssenceMediacom

This is Not a Beauty Podcast

Brand: L’Oreal Group

Entered by: T Brand Studio, New York Times Advertising

PwC & TED: Intelligence Unbound

Brand: PwC

Entered by: TED

Credits: Culture 3

WORLD MEDIA AWARD: SMALL BUDGET, GREAT IMPACT

Drive Sustainable Progress

Brand: Bayer

Entered by: POLITICO

A Sea of Change

Brand: Mercator Ocean (Copernicus)

Entered by: BBC StoryWorks

Credits: Design & Data

Welcome to the West Midlands

Brand: West Midlands Growth Company

Entered by: BBC StoryWorks

Searching for Better: The Energy Transition Told by the People Powering It

Brand: Equinor

Entered by: Financial Times

Brands That Won Big on TikTok

Brand: TikTok

Entered by: Forbes

WORLD MEDIA AWARD: SOCIAL GOOD

Better Water, Better Business

Brand: Ecolab

Entered by: Reuters

Credits: Reuters Plus, Essence MediaCom

Ending the Epidemic

Brand: ViiV Healthcare

Entered by: Publicis Media – Platform GSK

Credits: CNN, Publicis Media Content, Publicis Media

She is Priceless

Brand: Mastercard

Entered by: Weber Shandwick

Resilience from the Ground Up

Brand: Zurich Insurance

Entered by: Economist Impact

Credits: Universal McCann

WORLD MEDIA AWARD: BRANDED EVENT

Forbes 30/50 Summit

Brand: Forbes

Entered by: Forbes

Navigating a world in transition

Brand: Zurich Insurance

Entered by: Economist Impact

Credits: Universal McCann

Creating a New Energy Policy Conversation

Brand: Iberdrola

Entered by: Headland Consultancy

Credits: Financial Times

WORLD MEDIA AWARD: TECHNOLOGY PARTNER

Your Content. Perfectly Placed

Brand: Dianomi

Entered by: Dianomi

Handelsblatt AI Trend Report

Brand: Infosys

Entered by: Wongdoody

Media Impact Model: From Efficiency to Effectiveness

Brand: Mediasense

Entered by: Mediasense

FT Money Machine

Brand: Infosys

Entered by: Wongdoody

The Sustainability Atlas

Brand: Infosys

Entered by: Infosys


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