PPA Magnetic, representing UK publisher brands, has announced the appointment of Cath Waller, managing director – advertising, at Immediate, as its first chair.
PPA Magnetic says this newly created role reinforces its commitment to championing trusted editorial brands and their influence in today’s media landscape. Waller will work alongside Sajeeda Merali, PPA CEO, to highlight the unique power of trusted media.
Cath Waller, chair of PPA Magnetic and MD, Advertising at Immediate, said: "I’m honoured to take on this role as the first Chair of PPA Magnetic. Our trusted editorial brands play a vital role in society whilst delivering a unique combination of highly engaged audiences, deep connections, relevance, and measurable results for advertisers. As a collective, we have an exciting opportunity to further demonstrate the multi-platform scale, influence and effectiveness of our brands in today’s dynamic media landscape. I look forward to working with the PPA Magnetic team and the wider industry to drive this agenda forward."
Sajeeda Merali, CEO of PPA and PPA Magnetic, added: "Cath’s appointment as our first Chair marks a significant moment for PPA Magnetic. Her deep expertise, commercial acumen, and passion for advertising and media make her the perfect person to help drive our strategic direction. Working with other publishers, we will continue to reinforce the power of trusted editorial brands across all platforms and showcase the value they bring to advertisers looking to connect with engaged audiences."
PPA Magnetic says it represents some of the UK’s most well-known editorial brands, bringing together publishers to provide insight, research, and thought leadership that helps advertisers harness the power of trusted media. With Waller’s appointment, the organisation says it is set to strengthen its position as one of the leading voices for the sector in the advertising industry.
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