The Newsstand offers publishers a market for their magazines distinct from the rest of the App Store and gives readers a simpler way to shop for and manage their magazine apps.
Newsstand arrives with Apple’s operating system upgrade to iOS5 and provides a tailored hub for digital periodicals – much like an iBooks for magazines and newspapers. Among the Mag+ titles there at launch are Popular Science+, Popular Photography+, Outside+, and Maxim+. Designed especially for iPad, these are among the first periodicals on Newsstand’s virtual shelves.
Mag+ claims to be the most flexible, efficient and affordable platform for publishers of all sizes to create immersive content, tailored for touchscreen tablets. It is the flagship product of Moving Media+, and has already taken dozens of US, European and Asian magazines and other publications onto iPad.
Moving Media+ CEO Staffan Ekholm says, “Newsstand is a key development we’ve been looking forward to on behalf of publishers and readers. A dedicated hub for periodicals within the iTunes ecosystem makes it so much easier to find and enjoy digital magazines.”
“Having taken Popular Science+, the first iPad magazine, to Apple’s market-dominating tablet, Mag+ is at the forefront as digital publishing evolves. We’re committed to helping publishers deliver beautiful, engaging magazines to tablet readers and to exploiting all the revolutionary possibilities of tablet publishing,” Ekholm says.
For readers, the Newsstand app will appear on their iPad desktop after they upgrade to iOS5, and will house all the magazines they subscribe to. Newsstand will also directly link to a section in the App Store just for periodicals, and as they are purchased new magazines will go directly to the Newsstand folder. For subscribers, new issues will automatically download in the background as they become available, displayed with the latest cover rather than a standard app icon.
Read more about Apple Newsstand here.:
About Mag+
Mag+ says: “Mag+ is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+. With its streamlined production system, powerful backend and feature-rich app framework, Mag+ is ideal for anyone - from magazine and book publishers to catalogue marketers and design agencies - wanting to bring beautiful, immersive content to the millions using this new generation of digital devices. Built by the R&D task force of global publishing powerhouse Bonnier Magazine Group, Mag+ was spun out as an independent company in 2011.”
