Mail Metro Media has announced it has expanded its offering with two new commercial products, allowing brands to tap its engagement, reach, and scale.
The publisher says the first, Must Watch, has been purpose-built to showcase entertainment content, captivating audiences with the latest blockbuster films and series, positioning them as cultural must-see content.
Reaching over 15.8 million moviegoers and backed by social, with over 35 billion views on TikTok and over eight billion across Meta platforms in 2024, Must Watch provides an opportunity to tap into and shape the cultural conversation at scale, combining onsite promotion with social distribution for entertainment trailers or sneak peek content, added Mail Metro Media.
Each new release gets benefits from guaranteed organic visibility across TikTok and Facebook, amplified with targeted views, to spark buzz, build anticipation and ignite excitement for upcoming releases and hotly anticipated entertainment moments, Mail Metro Media continued.
The second new introduction, Social Headlines, is a short-form social video format, which extends the headline-grabbing power of the Daily Mail to brand messages. This format transforms key campaign messaging into content, delivered in the instantly recognisable Daily Mail headline style across TikTok, Facebook, Instagram, and YouTube Shorts.
Designed to spark attention and drive recognition, Mail Metro Media says each 8–12 second video is built from animated stills, overlaid with the Daily Mail's headline format to directly connect with audiences in the feeds they scroll every day. Each post includes a 280-word caption, where brand messaging can be brought to life.
Available as an exclusive social format or as an omnichannel enhancement to a MailOnline native article to extend the reach of campaign messaging, the publisher says Social Headlines combines the power of its editorial style with social distribution.
Nicole Pottier, global advertising product director at Mail Metro Media, comments: “Our loyal users return to our channels throughout the day for our trusted editorial, authoritative recommendations, and entertaining content. Must Watch and Social Headlines harness the power of our brand and unrivalled scale to deliver campaign messaging in bold, captivating, and attention-grabbing ways.”
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