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Marie Claire launches beauty sampling service

Marie Claire UK, Future’s fashion and beauty brand, is launching Marie Claire Beauty Drawer, which it describes as the “ultimate members club for beauty-loving women”.

Marie Claire launches beauty sampling service
Caroline Stent: “We’ll be able to reward our community with tailor-made content, product recommendations and physical product to experience and enjoy.” Photograph: Hazel Olayres on Unsplash

In partnership with StriVectin, Marie Claire Beauty Drawer is a new editorially approved bespoke beauty sampling service.

Free of charge, members will receive special offers and priority access to all Marie Claire beauty events. Beauty Drawer offers personalised targeted samples curated by the Marie Claire beauty editorial team.

Operating under the strapline, ‘Discover personalised beauty products, delivered direct to your door’, the user journey for Beauty Drawer starts with members building a personal profile, followed by receiving their free samples, then providing feedback to receive more of the products they enjoy. The members will also be invited to purchase their favourite products at the Fabled by Marie Claire and other premium beauty destinations.

Launching with StriVectin, a collection of solutions for ageing and changing skin. To celebrate the launch, StriVectin will be giving away samples of their SD Advanced Plus Intensive Moisturizing Concentrate cream to the first 5000 people that sign up. Many more premium brands will also be available on Beauty Drawer from September 2020, say the publishers.

The Marie Claire Beauty Drawer is spearheaded by Emily Ferguson, Marie Claire’s E-Commerce Director, who says: “We wanted to create a personalised experience for our users to discover first hand the latest beauty launches and cult favourites from our expert beauty editors, whilst adding insider knowledge and expertise on how to make beauty work best for you.”

Alison Yeh, Chief Marketing Officer of StriVectin, says: “We were honoured when Marie Claire UK asked StriVectin to help celebrate the launch of Beauty Drawer with our iconic facial moisturiser, SD Advanced Plus. As a Brand, StriVectin invests heavily in clinically testing our finished formulas, but ultimately, the result that matters most is the one you see in the mirror, so we think Beauty Drawer’s bespoke sampling service concept is just brilliant.”

Caroline Stent, MD of Marie Claire UK, says: “Our audience of affluent and discerning beauty consumers increasingly demands personalised products and experiences. With a deep understanding of their individual hair, skin, and make-up preferences, we’ll be able to reward our community with tailor-made content, product recommendations and physical product to experience and enjoy.”