News 

Mats Brandt appointed permanent CEO of Readly

Readly International AB, a digital magazine and newspaper subscriptions platform, has announced that Mats Brandt has been appointed permanent President and Chief Executive Officer of Readly, effective from May 20th.

Mats Brandt appointed permanent CEO of Readly
Mats Brandt: “I will remain focused on being a catalyst and enabling this strong organisation to deliver great stakeholder value.”

Mats Brandt took over as interim CEO, 31 January 2022, taking over from Maria Hedengren who had been CEO since 2019.

“Mats has demonstrated a deep understanding of what Readly needs in terms of leadership and strategic direction. He has done an excellent job driving the business forward and will continue to provide the management and expertise required to guide Readly through its next phase toward accelerated innovation and profitability. I am thrilled to have him take this CEO role on a permanent basis,” says Patrick Svensk, Chairman of the Board.

Mats Brandt has a broad experience from CEO positions at many successful companies in Sweden and internationally such as Hemnet and Euroflorist, and in executive roles for Live Nation Entertainment.

Mats Brandt said: “It's a privilege to be appointed as the permanent CEO of Readly and I truly look forward to the opportunity to keep leading the team as we enter an exciting new phase as a company. I will remain focused on being a catalyst and enabling this strong organisation to deliver great stakeholder value.”

You can find out more about Readly UK in our Publishing Services Directory.


Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.