Media Voices says the awards are a celebration of the newsletter success of publishers and media organisations, whether they’ve been in the space a while, or have just launched.
From over 150 entries and a strong shortlist of 114 newsletters, Media Voices says their judges marked the newsletters on a range of factors, including editorial quality, how well the newsletter reflected the publisher’s brand, and strategies to grow the audience.
“A great newsletter should have all the elements of a mini magazine: it should have a strong editorial voice, be well curated, and form an ongoing relationship with the reader,” said Awards Manager Joanna Cummings. “All the entrants to the awards - not just the winners - show that when it comes to maximising the potential of this often underrated but important form of media, publishers are leading the charge.”
Media Voices have announced the winners as follows:
BEST B2B NEWSLETTER: The Opportunities - Journo Resources
BEST ENTERTAINMENT & CULTURE NEWSLETTER: The Ankler - Ankler Media
BEST FAMILY & LIFESTYLE NEWSLETTER: House to Home - The Guardian
BEST FOOD & DRINK NEWSLETTER: Food & Drink - The Week
BEST HEALTH & MEDICAL NEWSLETTER: Happiful Newsletter - Happiful
BEST HOBBIES & SPECIAL INTEREST NEWSLETTER: Fashion Matters - Financial Times
BEST LOCAL & COMMUNITY NEWSLETTER: Untold Stories - Reach
BEST NEWS NEWSLETTER: West End Final - Evening Standard
BEST POLITICS NEWSLETTER: Evening Blend - The Spectator
BEST SCIENCE & TECHNOLOGY NEWSLETTER: Rest of World - Rest of World
BEST SOLO NEWSLETTER: The Addition - Charlotte Henry
BEST SPORT NEWSLETTER: Scoreboard - Financial Times
NEWSLETTER LAUNCH 2023: Conversations - The Telegraph
NEWSLETTER HERO: Jillian MacMath - Wales Online
From these 14 category winners, the Media Voices team says they read them all and chose an overall winning newsletter. The winning newsletter is “incredibly smart and well-informed with a strong but engaging editorial voice. It has extended its parent brand’s reach with targeted audience segments - subscriber growth is enviable and open rates are through the roof”, they commented.
NEWSLETTER OF THE YEAR 2023: Fashion Matters - Financial Times
You can see the full shortlist and winning newsletter over on the Publisher Newsletter Awards website.
Media Voices say they will be holding the first Publisher Newsletter Summit alongside their Publisher Podcast Summit in April 2024. This will bring together leading publishers and newsletter experts to share and learn from each other about how to maximise the opportunities newsletters present.
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