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Men’s Health announces partnership with MunchFit

Men’s Health, Hearst UK’s men's magazine, yesterday announced the launch of a partnership with premium fitness food specialist MunchFit that sees the introduction of ‘Fuel’ – a premium-quality, gourmet meal delivery service.

Men’s Health announces partnership with MunchFit
Toby Wiseman: “We believe that no other food delivery service can match the combination of tailored nutritional science and restaurant-quality dishes.”

The new service has been tailored by leading nutritionists to help a wide range of consumer body goals, say the publishers.

Fuel, which can be accessed through Menshealthfuel.com, has been designed to overcome healthy-eating dilemmas and boasts a rotation of 180 recipes that feed into four different meal plans based on consumer ambitions. With meal plans geared to being ‘strong’, ‘lean’, ‘balanced’ and ‘green’, Fuel offers tailored options – along with the tech and the team – to deliver to health-enthusiasts week in, week out, says Men’s Health.

According to the publishers, the new Fuel plans incorporate the following meal options:

  • STRONG: Those looking to build muscle need more calories, protein and, most crucially, carbs. The STRONG meal plan translates directly to gains in the gym.
  • LEAN: To drop kilos, the body needs to drop calories – simple but not easy. The LEAN plan maximises flavour while keeping the protein content high to stoke metabolism.
  • BALANCED: The BALANCED plan mixes strong, lean and green meals throughout the week to fuel everyday performance.
  • GREEN: Catering for the 300% increase in vegan diets over the last year, the GREEN plan helps to construct a plant-based diet that will seed progress in the gym and remain tasty.

Presented in 95% plastic-free packaging and catering for 6-24 meals per week, the delivery service runs twice every week and is available nationwide across the UK.

Toby Wiseman, Editor-in-Chief of Men’s Health, says: “We are incredibly excited to announce our partnership with MunchFit and proud of the quality and variety of meal options in the Fuel range. We believe that no other food delivery service can match the combination of tailored nutritional science and restaurant-quality dishes. We know the Men’s Health audience values both, so I’m sure they’re going to love the benefits it will bring to their lives.”