Representation of National Trust Magazine, the highest circulating magazine in the UK with an ABC of close to 2.2 million per issue, moves to Redactive with effect from 1 April in time for the Autumn 2016 issue.
The circulation of the 76-page magazine, published three times a year, has grown every year since 2000 (from 1.3 million) and shows no sign of abating, say the publishers. Redactive has been appointed to bring a fresh approach to the membership magazine that boasts a readership of 3.6 million.
Graham Prichard, Print & Production Manager of the National Trust said: “After 20 successful years with our previous sales agency, moving our advertising business was not an easy decision, or one which we took lightly. However, Redactive impressed us with their ideas, energy and vision for our magazine and what it can achieve. With just 18 advertising pages available in each issue, we very much want to work with brands who share the Trust’s and our members’ values to maximise the impact of their advertising. Redactive will create and nurture these relationships with advertisers and their agencies for us.”
Sally Palmer, editor of the magazine, said: "I’m very much looking forward to working with the team from Redactive. The National Trust is a charity that looks after some of the country’s most beautiful places for everyone to enjoy. I’m excited to see what new ideas and brand associations Redactive will bring to the magazine’s advertising."
Aaron Nicholls, Director of Redactive, said: “Print magazines continue to offer brands a hugely effective environment for their advertising messages and none more so than the highest circulating magazine in the UK. National Trust Magazine reaches over 3.6 million much sought-after readers per issue. It provides an unrivalled media proposition and we are very much looking forward to working with the Trust to maximise its potential. For Redactive, the win means that we are now able to offer advertisers and their agencies the UK’s largest consumer magazine audience in addition to the largest free business magazine circulation via First Voice, magazine of the Federation of Small Businesses (FSB).”
