Speaking of the new websites, National World's editor in chief for the City sites Nancy Fielder said: “It is really exciting to be able to extend National World’s positive approach to local news and journalism into three brilliant cities.
“We will be harnessing the expertise and strength of our Company’s proud history with the innovation and exciting approach to news and sport that has seen our other City sites become such a huge success. I have every confidence that people in Nottingham will quickly come to love NottinghamWorld and the team will smash through the million page views a month barrier in a very short space of time, as we saw with our other sites.
“Our team is already in talks with organisations across the East Midlands to build unique partnerships which reflect the ambition of National World and our desire to bring better local news and sport to more Cities and people.”
National World says it is presently recruiting an editor for NottinghamWorld, with further new roles to come.
Digital content director Mark Thompson said: "At National World, we are always looking for opportunities to reach new readers and viewers and to provide them with great content that aims to inform and entertain.
"We have incredibly talented, digital-only editors and reporters across the UK and these launches provide another fantastic opportunity for people to join our ambitious, creative and driven team.
"We continue to learn and react to what our audiences tell us and we will be speaking to key people and communities across these fantastic cities about what they want us to provide."
The three new sites will join National World’s Cities structure, says the publisher, which saw seven sites launch across the UK’s biggest cities a year ago. Three of the Company’s daily papers and websites - Yorkshire Evening Post, Edinburgh Evening News and The Star in Sheffield - also moved into the Cities team last summer. The Cities team expansion continued with the Sunderland Echo Shields Gazette this week and The News in Portsmouth following on Monday.
Editorships for the Blackpool Gazette and Lancashire Evening Post are currently being advertised. Both titles will sit within the City structure following those appointments.
In November, National World launched two national websites. PeopleWorld.co.uk – offering a totally new approach to personality-led content – and fan-focused football brand 3AddedMinutes.com.
In January, National World announced that it had completed two acquisitions as part of its strategy to develop new formats and increase the size of its customer base.
The Company acquired independent digital football publisher ScoopDragon and videofirst content innovator, NewsChain, which focuses on news, celebrity and football.
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