As part of the campaign, Kofi Annan has brought French record label The Hours on board to produce a song as the soundtrack for the movement. The song is a cover of 1987 "Beds Are Burning" by Midnight Oil and features the voices of top talent and celebrities including Duran Duran's Simon Le Bon, Mark Ronson, Oscar Winner Actress Marion Cotillard, Jamie Cullum, actresses Melanie Laurent and Milla Jovovich and many others.
The song and music video will be launched as a free download at a star-studded red carpet event in Paris during Paris Fashion Week on October 1. Everyone will be able to download the song and ‘sign' a petition calling for Governments to take a tougher stance on climate change, which will be presented at the conference in December.
NatMag, which publishes 20 magazines in the UK, will use some of its heavyweight titles to help publicise the song and raise awareness of the campaign with editorial coverage and ad campaigns in the November and December issues of Cosmopolitan, Company, Harper's Bazaar and Esquire.
NatMag's website, handbag.com, has also committed to supporting the initiative with editorial coverage, profiles and features during the three months leading up to the Copenhagen conference.
According to the publisher, the magazine titles have a combined circulation of more than 800,000 per month while handbag.com reaches more than 1 million unique users per month, ensuring a wide reach throughout the UK.
NatMag boasts strong green credentials. The company was named as the second greenest company in the UK in the Sunday Times Green List 2009, is a member of Boris Johnson's Green 500 group and aims to become carbon neutral by 2013.
NatMag's Chief Executive, Arnaud de Puyfontaine (pictured), says: "Climate change and green issues are important to NatMag and we are very proud to be supporting such a worthy global cause. Climate change is a serious concern and we hope through the power and reach of our magazines and websites, we will be able to encourage millions of UK readers to support the campaign and help influence politicians and governments around the world to take climate change seriously."
Global Chief Executive Officer for Havas Worldwide, David Jones, says: "I'm convinced we can use the power of the creative industries to put pressure on the world's leaders to reach a just, binding and global agreement in Copenhagen - it's fantastic that NatMag has backed the Tck Tck Tck Campaign. With their massive reach across the UK, having their support is a major contribution to the campaign."
The CEO of The Hours, Alexandre Sap, says: "Music is the universal language, capable of transcending cultures, generations, religions and races. A song or an artist truly has the power to translate a message or a movement more than any politician or world leader can on a global scale. This is why we believe that by creating a song for Mr. Kofi Annan and the Tck Tck Tck initiative, we will be creating a voice for all of us who deserve to have a say leading up to Copenhagen in December. The goal is to draw enough attention to an event that will affect the rest of our lives one way or another."