According to distributors COMAG: “Aimed predominantly at men aged 16-50, Build Your Own McLaren will be a unique insight into the world of Grand Prix racing while you assemble your own high-quality replica of Lewis Hamilton’s 2008 World Championship winning Formula 1 car, the McLaren MP4-23.
As you build the model, you will also collect a 16-page magazine that explores F1 racing with an expert inside view from McLaren, the only team ever to have won the Formula One World Championship, the Le Mans 24 Hour race, the Indianapolis 500 and the Can-Am series.
Launched to coincide with the start of the Formula One season in Australia on the 27 March, Build Your Own McLaren will build week by week into a comprehensive collection that covers the key cars and teams, the people, the races and the technology behind Formula One.
Issue No.1 comprises the first components of your McLaren model, assembly instructions and the first part of your in-depth guide to the world of Formula One racing, including a profile of 2008 World Champion, Lewis Hamilton.
Issue No.1 is on sale 23/03/11 at the introductory price of £1.99.
Issue No.2 will be on sale 06/04/11 priced £4.99.
Issue No.3 will be on sale 13/04/11 at the regular price of £7.99.
A huge TV advertising campaign at launch will support this new 85-part collection.
Build Your Own McLaren will be SoR to retail for part numbers 1-10.”
