Distributors Marketforce say: Start collecting the ultimate Formula 1 model car collection. Each issue comes with an exclusive model car cast in die-cast metal to a perfect scale of 1:43 that has been specially reproduced for this official F1 collection. Each model is painstakingly faithful to the original race cars. Every issue also features a magazine packed with interesting facts and figures covering the first F1 championship in 1950 to the present day, including all world champion drivers and cars plus other iconic cars and drivers.
Media: Large scale TV advertising plus significant digital media campaign
Target market: Male 14+
No. Parts in Collection: 60
Frequency: Fortnightly SOR
Issue 1 - £2.99
Issue 2 - £5.99
Issue 3+ - £9.99
