According to distributors Marketforce: For the first time, the entire span of Transformers Generation 1 (featuring the classic cast of characters from the founding 1980s series onwards) is collected in one epic – bookshelf format – hardback graphic novel series. From the Marvel US/UK stories – reprinted sequentially in their original UK publication order – to the Dreamwave era (including material never previously collected) and the triumphant (current) IDW incarnation of Generation 1. Featuring, for the first time ever in print, newly colourized comic strips, the entire run of UK black & white strips from 1989-1990.
Details:
Publisher: Hachette Partworks
Target Market: Men 20+
TV Advertising: £1 million campaign starts 27th Dec PM
No of Parts: 80
Frequency: Fortnightly
SOR: Fully SOR
RSV value of 1 customer completing collection: £788.20
Part 1 is priced £1.99 and goes on sale 28 December.
Part 2 is priced £6.99 and goes on sale 11 January.
Part 3 is priced £9.99 and goes on sale 25 January.
All subsequent parts are priced at £9.99.
