News UK has appointed Charlie Celino to the new role of director, commercial services. Charlie will oversee the new Commercial Services division which the publisher says brings together a number of key functions dedicated to supporting the commercial teams across Times Media, The Sun and News Broadcasting.
Reporting to News UK’s commercial directors, News UK says he will lead sales enablement, product marketing, digital account management, media planning, data commercialisation, campaign effectiveness and audience measurement. Key to the role will be to ramp up the strategic implementation of data and insight - News UK’s first-party data platform Nucleus will fall within Charlie’s remit.
Charlie brings a wealth of experience to the role, having previously served as strategic development director at News UK. He first joined News UK in 2019 as sales lead for the News UK Social Studio and then strategic development lead - content. Prior to News UK Charlie held roles at Mindshare, Live Nation and Vibrant Media.
Charlie Celino, director of commercial services at News UK, said: “It’s a privilege to step into this role and lead such a dynamic set of professionals. I am excited to unite these functions to optimise campaigns and enhance client satisfaction. By leveraging data-led insights, we will continue to drive revenues across Times Media, The Sun and News Broadcasting.”
Owen Griffiths, director of commercial revenue, The Sun, said: “Charlie’s appointment to lead these unified teams underlines our strategic focus on optimising data to drive campaign effectiveness and deliver client satisfaction.”
Caroline Tredget, commercial director, Times Media, said: “Our commercial partners rightly demand the very best outcomes for their investment in our brands. Combining our commercial services into one strategic function under Charlie will ensure best-in-class outcomes.”
David Wilcox, commercial director, News Broadcasting, said: “Not for nothing is Nucleus, our first-party data platform, the recipient of a raft of industry awards. As we continue to strengthen that offer, our commercial partners will rightly reap the benefits of optimised campaign success.”
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