As the UK faces an ongoing energy crisis, with over 6 million households reportedly living in fuel poverty according to National Energy Action, NewstrAid is calling on everyone across the newspaper and magazine industry to come together and support Woolly Wednesday on 29th October 2025.
According to NewstrAid fuel poverty is defined as spending more than 10% of household income on energy bills – a reality for millions of families across the country. NewstrAid’s Welfare Manager, Katie Babooram, said: “Energy bills are currently around double what they were just two years ago, and for countless families, unaffordable bills and the reality of living in cold, and often damp conditions have become an everyday struggle.”
Woolly Wednesday is an awareness and fundraising day created by industry charity NewstrAid, to highlight the support available to people from the newstrade community who are struggling to cover the cost of heating during the winter.
NewstrAid says the 2025 campaign coincides with the distribution of its Winter Comfort Grant, which provides around 350 beneficiaries with a financial boost to help with heating costs during the colder months.
Taking part in Woolly Wednesday is simple and fun. NewstrAid is asking people across the industry to do at least one of the following:
- Wear something woolly – a jumper, cardigan, scarf, hat, or even gloves – and share a selfie online using #NewstrAidWoollyWednesday and #WearShareCare.
- Share: NewstrAid’s posts on social media to spread awareness of the charity’s work.
- Care: Support the cause by entering the charity’s Christmas Raffle, which helps raise vital funds for those in need.
Neil Jagger, CEO for NewstrAid, added: “Woolly Wednesday is more than a fun excuse to wear your favourite jumper – it’s about standing together as an industry to support colleagues who are struggling to stay warm this winter. Every share, raffle ticket and donation helps us continue our work in tackling the impact of fuel poverty across the newstrade community.”
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