The app takes NME’s iconic rock photography to iPhones for the first time, allowing music fans to view and own some of the best exclusive photos to have appeared in the pages of NME on their mobile.
The app features a Kings of Leon gallery of 20 captioned images of the band taken by NME photographers backstage, on exclusive shoots and at festivals.
From the app, users can download the pictures as wallpapers to decorate their iPhones, upload thumbnail versions immediately to their Facebook profiles or save the images to their phones to keep or send to friends.
Anthony Thornton, editor-in-chief, IPC Ignite digital says: “NME has long been renowned for its iconic rock photography. This iPhone app allows us to take those shots from the pages of the magazine to music fans’ phones for them to use and pass on. This, coupled with NME’s fantastic access to some of the biggest bands means the app will offer the very best music photography on mobile.”
Miles Ross, IPC Media’s head of mobile development, adds: "NME has always innovated and experimented with new technology. The iPhone and iPod Touch are key platforms for music consumption, the Apple AppStore has extended this into content, and it is only right that NME be there to deliver to music fans on mobile."
The app costs 59p and has been developed by Umee using their Umee Mobile for iPhone platform.
Andrew Hawkins, CEO and co-founder of Umee says: “We’re excited to be showcasing the capabilities of the Umee Mobile for iPhone platform, and believe the NME app fills a great niche for music lovers in the iTunes store.”
The announcement follows the launch of the NME Radio app earlier this year. The app – which features an immediate purchase and download facility of music played on the station – reached number two in the UK iTunes (paid for) music app chart, the highest such chart position of any UK radio station app.
IPC Media says: “NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music.”
Umee says: “Umee provides software and services to media businesses, making possible new forms of content distribution across social media and mobile platforms such as the iPhone. Since being founded in 2006 leading businesses from radio, Television, and publishing have selected Umee to share and distribute their content via iPhone, Google Android, Facebook and Twitter. For more information please visit www.umee.tv.”