Passendo launches in the UK market

Passendo, a leading European in-email advertising platform commercialising newsletter inventory, has launched its ad server and exchange capabilities in the UK market with Anthony White heading up the team.

Passendo launches in the UK market
Andreas Jürgensen: “We are looking at 2021 as a year of hyper growth for us.”

Despite the worldwide downturn in 2020, Passendo has continued its solid growth trajectory, recently recording back-to-back record revenue-making months, says the company.

CEO Andreas Jürgensen says the continued growth in these challenging times has proven the case and need for a technology that can help the world’s largest media publishers activate new revenues in an existing and untapped media channel - through in-email advertising.

“We are looking at 2021 as a year of hyper growth for us,” Andreas says.

“This year we added a high profile, premium financial publisher in the UK which has somewhat sped up our plans for expansion there.”

“We are also rolling out an integrated partnership with Groupon that has further proven to us that there is high interest in the market.”

Anthony White

Senior publishing tech professional Anthony White joins the team from LiveRamp where he was part of launching LiveRamp's Authenticated Traffic Solution in the UK and more broadly working with publishers on Identity, Compliance and Monetisation.

Prior to this, Anthony’s extensive experience has included working with email ad serving technologies as well as spending many years leading commercial teams at publishers including Metro, Dennis and Bauer.

“In 2021 the UK strategy will be focused on building and enabling our inventory, then also establishing our exchange,” Anthony says.

“The time is definitely right for launching in the UK. With an ever-pressing need to grow increasingly diversified revenues, publishers are realising that there is a lot of untapped value within their highly engaged email inventory."

You can find out more about Passendo in our Publishing Services Directory.