The new magazine, designed by well-known art director Andy Cowles, is full of articles on the key issues and personalities shaping the industry.
Incisive Media switched the frequency from weekly to monthly in response to a change in the audience’s content needs, following extensive research, say the publishers.
The first edition of the new-look Professional Pensions was March 2020.
Professional Pensions editor Jonathan Stapleton said: “The decision to move our print edition from weekly to monthly is not one we have taken lightly and is the result of substantial research among our audience”.
“We constantly ask our readers how they want to receive the content that Professional Pensions provides. While many of our print readers wanted to receive their magazine weekly up to recently, this has now changed and the majority now favour a more in-depth, monthly publication, which they can read alongside our market-leading website, professionalpensions.com.”
Stapleton added: “The move from weekly back to monthly – Professional Pensions began life as a monthly magazine in 1995 before turning weekly in 1997 – is an exciting evolution in our brand’s 25 year history and we are very excited that we have had the opportunity to rethink our print format to prepare us for the future.”
Incisive Media managing director of financial media Kevin Sinclair – the publisher of Professional Pensions – said the change was a result of us continuing to listen to both our readers and our commercial partners.
He said: “We believe the move results in an even better magazine that will deliver a premium experience to both its readers and advertisers.”
As part of the shift to monthly, PP enlisted the help of creative director and design leader Andy Cowles. He is a former creative director of Mademoiselle for Condé Nast and art director of Rolling Stone in New York, as well as the creative leader for the launch of Q, Mojo and Empire magazines. His recent redesigns include Horse & Hound, Motorsport and Farmers Guardian.
