From February 2012, Progressive Customer Publishing (PCP) will take over a suite of existing ICAEW communications reaching over 156,000 members and students in the UK and internationally. PCP will build a significant publishing team that will be responsible for eight different member and student magazines and linked website channels. As part of the agreement, PCP will also be launching a new magazine, in print, digital and online formats, that will be provided free of charge to ICAEW Chartered Accountants, students and affiliates.
Robin Fieth, Executive Director of ICAEW said: “Our tender process began at the end of 2010 and involved many leading publishing groups and customer publishing agencies. PCP offered us a unique and innovative solution to develop our publications in a way that will help drive forward our brand and reinforce ICAEW as a world leader of the accountancy and finance profession – they were a natural agency to partner with.”
Dan Davey, Managing Director of PCP said “To win a long-term, multi-million pound contract with a superbrand such as ICAEW in our first year is testament to the unparalleled opportunity that we, as part of the Progressive group of companies, can offer clients. It was clear right from the start of the tender process that ICAEW and PCP, together, could build a market-leading proposition that will set a new standard in business-to-business and membership communication.”
ICAEW’s existing agreements with Wolters Kluwer expire in January 2012. Robin Fieth continues: “Wolters Kluwer have made a huge contribution to ICAEW over the last 10 years, for which we are extremely grateful. Although our current contract is coming to an end, our relationship will continue and we are in discussions to identify areas where we will work together in the future.”
