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Reach regional titles launch #BackForGood with £1 million support package

Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with £1 million of free marketing support through an initiative called #BackForGood.

Reach regional titles launch #BackForGood with £1 million support package
Alan Edmunds: “Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.” Photograph: Mike Petrucci on Unsplash.

It is the biggest regional editorial and commercial initiative of its kind to date being offered to thousands of businesses by the UK’s largest news publisher, says Reach.

#BackForGood is endorsed by the British Independent Retailers Association (BIRA) which represents approximately 7,000 UK businesses.

More than 20 regional print titles and over 60 digital editions across London, South Wales, the Midlands, North East and Yorkshire, North-West and North Wales and the South West will be supporting the launch in the coming weeks with specially created ‘re-opening’ What’s On editorial, as well as business to business content.

To galvanise the sector, Reach are offering the first 10,000 companies who supply their details to the new #BackforGood directory a free InYourArea business membership for one year worth a total of £1 million, say the publishers.

BIRA will also be offering a 50% discount to new members in their first year.

Alan Edmunds, COO for Reach said, “Reach’s regional titles are passionate about supporting retail which is the beating heart of every community. Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.”

Andrew Goodacre, BIRA CEO, said: “Independent retailers have suffered their worst ever year since March 23. 2020, when the first lockdown started.

“Despite this, they will look forward to re-opening and serving customers. It is, however, a real make-or-break situation for many retail businesses. They now need to know two things – that lockdowns are a thing of the past, and that customers will return to the high street with confidence.

“We know the retailers will keep shopping safe and we hope the shoppers reciprocate by returning to the shops and come Back for Good.

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