While Readly says it remains committed to growing its existing territories of Sweden, Germany and the UK, it is looking to become the major global player in the unlimited, “all-you-can-read” distribution of digital magazines.
The growth rate in Readly’s three core territories is still rapid with the total number of issues read over the last year totalling over 33m, up by +93% year-on-year, says the company.
The expansion programme is being spearheaded by the Managing Director of Readly’s UK operation, Ranj Begley, who takes on the additional role of Global Content Director. Begley: “Based on our three core markets, we are already Europe’s largest provider of the “all-you-can-read” digital magazine service with a user base in 50 countries. Our ambition is to be the global leader. Joining Distripress is a key part of that strategy as it opens up their international network to us.”
Tracy Jones, Managing Director, Distripress: “Although Distripress was established on the distribution of print products, our members are becoming more and more digital. Readly’s membership is a real indication of the way Distripress is developing to support a rapidly changing global supply chain. We welcome Readly to our annual Congress which is being held in Lisbon next week between September 17th and 20th.”
Austria and Ireland have recently come on stream, having been the subject of local launches in the Spring of this year. They are growing at a +241% rate currently, says Readly.
Begley: “Austria and Ireland provide the template for our broader international expansion. Build an inventory of locally published magazines; then promote to consumers locally through targeted activity. With the support of Distripress, we aim to make a bigger impact in the global marketplace very rapidly.”
Links / further reading: Readly, Distripress
