Launched in Spring 2014 and powered by Net-A-Porter.com, Porter has become one of the world's most talked-about fashion magazines. Published bi-monthly, the magazine is available in print, digital edition and as an iPhone and iPad app. Porter recently reported its first official BPA-audited figure of more than 170,000 copies per issue.
Readly is a leading digital newsstand and offers an all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 540 UK magazine brands as well as a growing inventory of international titles.
The deal with Readly adds a new dimension to Porter magazine’s digital + print strategy. It also comes at a time when Readly is growing its own presence. Its recent marketing partnership with Vodafone is increasing its footprint among smartphone users and a TV advertising campaign on Channel 4 broke last week and is raising the general consumer profile of the digital newsstand. Porter will be benefitting from both of these new developments.
Ranj Begley, Readly UK’s Managing Director, said: “We have been putting a lot of effort into building our women’s fashion portfolio - Porter adds another exciting dimension to that. It is a magazine brand which has carved out a major international presence in just two years. So, Porter is clearly a key addition to our consumer offer. We expect to see Porter up there in our top-seller hot-list very soon.”
