Nikul will be building a new team dedicated to telesales which will be initially focussed on customer acquisition and then develop to include an account management function.
The introduction of an enhanced sales approach is a core element in SquareMeal’s strategy and the appointment of a sales professional with over a decade of experience in fast paced B2B environments demonstrates the strong focus on helping both new and existing customers achieve their potential through innovative new solutions and identifying new opportunities, says the company.
Joining from Buyagift (previously Red-Letter Days), Nikul has also worked at Gumtree and A&A Car Insurance.
Nikul adds: “I am delighted to join SquareMeal at what is a very exciting time in our evolution. A consistent customer experience is crucial for every business and that starts with sales. I am keen to share best practices alongside my knowledge and experience around building new customer relationships to not only generate further success for our customers, but also to help ensure that SquareMeal remains at the forefront of superior service in our market.”