Readly says their agreement with Bonnier means that Readly's subscribers get access to 35 additional digital titles from Bonnier including daily newspapers Expressen, GT and Kvällsposten, alongside magazines Damernas Värld, Allt om Mat and Teknikens Värld. With the content from Bonnier, Readly says it offers its subscribers 7500 titles to read on its app.
The company says the addition of the titles from Bonnier further strengthens Readly's position and brings new growth opportunities.
“Bonnier's magazines and newspapers are incredibly popular and we are happy to once again offer their quality journalism to our users. This is an exciting opportunity for us to attract even more subscribers, which also benefits our existing publishing partners,” says Philip Lindqvist, CEO of Readly.
“We look forward to reaching out to new readers through Readly's digital reach. Making our award-winning journalists' reporting, review and portrayal of the outside world available to the widest audience possible feels particularly urgent in the times we live in,” says Anders Eriksson, CEO of Bonnier News.
Bonnier, together with the 1,200 publishers on Readly, will have access to the platform's user data and advertising statistics, which today comprise about 65 billion data points, concluded the company.
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