Readly says the partnership, which gives Skoda owners two months of free reading on the Readly app, is the first of its kind in the automotive market.
According to Readly, the offer will be available to both new Skoda customers and those who have purchased a new model within the last four years. Customers also need a compatible online infotainment system with a display larger than nine inches.
To take advantage of the deal, which gives owners unlimited access to Readly’s library of digital magazines and newspapers, owners need to scan a QR code shown in the Offers menu of their vehicle’s infotainment system. Once scanned, owners will use their smartphone or tablet to access a Readly landing page where they can start their free access, added the company.
Marie-Sophie von Bibra, chief marketing officer at Readly says: “We are excited by this collaboration which is an innovative way to reach our target audience and collaborate with Skoda, a like-minded family brand. New car owners love to explore their new car console so it's the perfect treat to keep the family happily reading or doing puzzles on an ipad or mobile whilst on long car journeys, to relax when at a stop over or charging point or read about all the new features and travel tips in the breadth of automobile and travel titles on the Readly app.”
The Offers infotainment app is fully integrated into Skoda’s in-car system and is activated by clicking on the screen followed by an email confirmation.
Readly says it offers subscribers with access to over 7,500 digital magazines and newspapers as part of its app for a monthly subscription of £12.99. According to Readly its other partners include Barclays, Samsung, McDonalds and Lidl.
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