Time Out has announced it will be an official media partner for the inaugural SXSW London 2025.
SXSW London is set to be one of Europe’s biggest cross-sector networking events. From 2 to 7 June 2025, tech, creative, and business professionals are coming together to shape the future. With 600 Talks, 600 Gigs and 200 Films, visitors can expect talks, live performances, film screenings and art and fashion across the conference, music and screen festivals – all in one neighbourhood: Shoreditch.
As a global brand that inspires and enables people to experience the best of the city, Time Out says it will bring SXSW London to life for its culture-loving audience, celebrating the people and creativity that make the city and the event. In the lead up, Time Out’s editors and writers, who the publisher says know the city better than anyone else, will feature exclusive announcements, create festival guides and explainers, generating buzz and excitement. During the event, they will be on the ground creating content to showcase the talks, performances, screenings, art and fashion, all with the trusted editorial expertise Time Out is known for, the publisher continued.
Time Out says content will be shared across its editorial newsletter, social media channels, WhatsApp channel, and timeout.com. During the event, Time Out will be based out of a branded junket zone, producing exclusive video and social content with performers, VIPs, and attendees. Commercial support will include digital display ads and an editorial newsletter takeover. In return, Time Out’s branding will be integrated across SXSW London’s digital platforms and event collateral, extending its presence before, during, and after the event.
Gareth Thomas, director of strategic partnerships and client experience at Time Out, says: “SXSW is an iconic and unique festival that celebrates community, collaboration and connectivity and so it’s a very natural fit for Time Out to be involved as media partner for the inaugural London launch year. We aim to bring our audience along for the ride and get under the skin of what's new and trending across film, music, tech and creativity in our great capital city.”
Clare Morris, marketing director, SXSW London, added: "Time Out is perfectly placed to share all of the SXSW London happenings across our Music Festival which showcases major artists and emerging talent, our screen programme delivering breakthrough work, and our business conference keeping all Londoners up to date with what’s happening next. We welcome all Time Out readers to join us at our debut Festival in London."
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